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Edgar Store
NAVIGATION
Through close collaboration with their in-house team, we created an elegant navigation / filter structure, making it easier for users to find and browse product.
Following the success of their magazine and website relaunch in 2018, Edgar approached us to create a store concept that would seamlessly integrate e-commerce into their current platform. The objective was to utilise their editorial content to heighten brand engagement and drive transactions through a streamlined shopping process, whilst staying true to the bold aesthetic the site had become renowned for.
Built and managed by the in-house Edgar team, our style guide, UI and UX proposals are being implemented throughout 2022.
Website Design: Six -- Build: External
Deliverables Information Architecture Wireframe + Prototyping Digital Design / UI + UX Technical Consulting
