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Berkeley and Stuart
A SENSE OF PLACE
A brand’s heritage can often be said to be the roots from which it was born, in place and time. What’s distinctive about Berkeley and Stuart is how inextricably linked the name is to the geographical location in the heart of Boston. A meeting of three people, a specific place, a special moment in time. It’s this intersection that defines the brand narrative and, combined with street signage, has inspired the brand mark and typographic approach.
THE SHAPE OF WINE
Winemakers and sommeliers use various terms to describe wine, which can often appear confusing and difficult to understand. Wine can be defined loosely by certain criteria such as body, sweetness or dryness, acidity, tannins and associative flavours such as types of fruit. A simple online art generator was developed, capable of creating artistic generative compositions based on simple organic geometric forms to be used across all media.
Berkeley and Stuart is a wine merchant offering an unparalleled collection of fine and rare wines from across Europe and the New World. It’s the first collaborative project by partners Brahm Callahan, Scott Leverenz and Dan O’Brien. The brand name pays homage to the intersecting streets in Boston, Massachussetts, where the founders first met whilst working as sommeliers. Together, they travel the globe, visiting and deepening their relationships with growers and winemakers, documenting their experiences along the way.
What makes Berkeley and Stuart unique is their extensive wine collection that would normally take decades to accumulate through traditional channels. The wine is brought to market across a state of the art e-commerce platform and unique in-store experience. Whilst some of the wines on offer are amongst the rarest and most collected in the world, their mission is to provide all wine lovers with a hand-picked, hard-to-find selection, irrespective of budget.
Our solution was to create a brand identity that distinctly positions Berkeley and Stuart as a leading authority in the world of fine wine. This was achieved via a dynamic and engaging collection of brand assets that challenge the staid conventions that exist in high-end wine.
Site Design/Build: Six
Deliverables Brand Positioning Brand Identity Design System Print + Packaging Digital Design / UI + UX
