Next Project
Luminous Productions
MARQUE
Additional to the 'Luminous' theme, the marque was designed to echo military insignia, with the idea that it would become an aspirational badge of honour, making gamers feel part of a team and community.
COLLATERAL
To mark its launch to the gaming press in Japan, we designed a dual language microsite and assisting print collateral. A custom tote bag and promotional pack (housing a high-end powerbank, USB drive, pin badge and stickers) were handed out to the press and key social media influencers at the event.
Square Enix is one of the world’s leading video game brands and the owner of the Tomb Raider and Final Fantasy franchises. They appointed Six to create a brand identity for their new development studio Luminous Productions, involved in creating their marquee AAA titles.
According to the founders, the word “Luminous” presents a sense of hope and promise without having a physical entity. Using this as our foundation, we created a clear and recognizable symbol comprised of radiating L’s, visually expressing their outward ethos of looking to the future, pushing boundaries, and seeking new possibilities.
Deliverables Brand Identity Brand Guidelines Print + Packaging Digital Design / UI + UX Front-End Development CMS Architecture
