Twitter

SOCIAL ASSETS

In a bid to unify the brand cross-platform, we worked with Twitter to streamline the look and feel of all social media assets. We created a scalable design system with a simple hierarchy of content, allowing for better brand recognition and clearer presentation of information.

WORLD CUP + WWC

To celebrate football's greatest competition, we were commissioned to create a suite of static and animated data visualization assets, framing the conversation on Twitter for millions of fans. These included daily schedules, fixture and result cards, top moments, and related conversations.

GOT CO-MARKETING DOOH

To coincide with the release of Game of Thrones Season 8, we were commissioned to realise a DOOH campaign that tied into on-platform activity. As part of our creative proposal, we commissioned and directed a suite of illustrations for the shows leading 20 characters. These were used as a graphic treatment in the DOOH campaign and also engineered into 'hashmojis' as part of a wider activation on Twitter. Illustrations: Stan Chow Animation: Moving

THE RESULT

The highlight of the campaign was a 10 screen takeover of Times Square for the duration of the Season 8 press launch. At the top of every hour, instead of a scheduled sequence of creative, the digital boards were triggered to reveal the top trending character, with the creative and tweets instantly updating in real time to reflect fan sentiment, an effort that required a command centre of data scientists and moderators.