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IZZA

Brand Identity Brand Strategy Digital Experiences Typefaces Motion Graphics

Heidelberg CCUS

Taking a bold step toward sustainability.
Brand Identity Brand Strategy Digital Experiences Typefaces Motion Graphics

Heidelberg CCUS

Taking a bold step toward sustainability.
Brand Identity Brand Strategy Digital Experiences Typefaces Motion Graphics

Heidelberg CCUS

Taking a bold step toward sustainability.
Brand Identity Brand Strategy Digital Experiences Typefaces Motion Graphics

FifthRow

Increasing ROI of innovation with generative AI
Brand Identity Brand Strategy Digital Experiences Typefaces Motion Graphics

Heidelberg CCUS

Taking a bold step toward sustainability.
Brand Identity Brand Strategy Digital Experiences Typefaces Motion Graphics

FifthRow

Increasing ROI of innovation with generative AI

USER EXPERIENCE

We prioritised the user experience throughout the design and development process, ensuring that visitors could navigate the site with ease and make reservations with confidence. Our objective was to create a website that not only captured the essence of the 'IZZA' experience, but also provided a seamless and efficient booking process for potential guests.

ILLUSTRATION

IZZA boasts fourteen exquisite rooms, each infused with a unique spirit of adventure and individuality. Inspired by the iconic freedom seekers of Marrakech, each room is named after one of these individuals. To honor this connection, bespoke illustrations were created by S L NEW to adorn every page, featuring notable figures such as Yves Saint Laurent, Cecil Beaton, Marianne Faithfull, and more.

BILLS BAR

Named in honor of the renowned American interior designer and socialite Bill Willis, BILL’S BAR pays homage to this legendary figure and original Freedom Seeker. As an integral component of the brand identity, we crafted a specific logotype and brand identity for this unique space.

MUSEUM IN THE MEDINA

IZZA offers a truly unique experience by showcasing more than 300 carefully curated artworks displayed within guest rooms and public spaces. This collection arguably represents one of the world's most significant physical exhibitions of printed NFTs, featuring notable works by artists such as Leila Alaoui, Sebastião Salgado, Refik Anadol, Tyler Hobbs, Dmitri Cherniak, and many others. Acting almost as an independent institution, it was essential for the MUSEUM IN THE MEDINA to establish a distinctive brand identity, while operating seamlessly under the IZZA umbrella.

JOURNAL

In the pipeline is an accompanying journal section that aims to enhance the overall content offering by providing readers with informative and engaging articles. These articles will cover a wide range of topics, including events, artist interviews, and local highlights, encompassing areas such as restaurants, landmarks, culture, and unique regional features.

Hidden within the vibrant heart of Marrakech's Medina, IZZA is a brand-new boutique sanctuary featuring 14 exquisitely designed bedrooms. The hotel seamlessly merges seven interconnecting riads, creating a space where Berber hospitality, contemporary Moroccan art, and European influences come together harmoniously.

Six's initial task was to extend the hotel's brand identity beyond its established logotype and primary typeface (Albertus). This involved developing the colour and type palettes and creating a versatile design system capable of accommodating the diverse facets of the hotel's offerings.

With this foundation in place, Phase 1 of the website was designed and built, integrating and adapting third-party tools and technologies to ensure a streamlined booking experience for guests.

Site Design / Build: Six

Scope Brand Strategy Digital Digital Experiences
Industry Hospitality
Location Marrakech, Morocco

Deliverables Visual Identity DIgital Strategy Digital Design / UI + UX Digital Development

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